六度分隔理论视阈下网络舆情的传播路径与管理机制研究

A Study on the Communication Paths and Management Mechanisms of Online Public Opinion from the Perspective of the Six Degrees of Separation Theory

摘要: 本文以2025年3月29日“A公司汽车智能驾驶事故”为研究对象，基于六度分隔理论分析网络舆情传播路径与管理机制。研究发现，该事故舆情历经爆发、发酵、蔓延、回落四个阶段，呈现出短链传播、全媒体矩阵跨平台迁移、弱关系链引发二次传播、高情绪集中度的路径特征，据此提出建立舆情监测预警体系、推动多元主体协作、加强跨圈层舆情预防与情绪稀释机制的网络舆情管理策略，以完善网络舆情管理，为相关主体应对类似公共事件提供实践参考。

Abstract: This study takes the “Intelligent Driving Accident of Company A” that occurred on March 29, 2025 as the research object, and analyzes the spread path and management mechanism of online public opinion based on the Six Degrees of Separation Theory. The research findings indicate that the public opinion surrounding this accident has gone through four stages: outbreak, fermentation, spread, and decline, and exhibits path characteristics such as short-chain transmission, cross-platform migration of the omni-media matrix, secondary transmission triggered by weak relationship chains, and high emotional concentration. Based on these findings, this study proposes online public opinion management strategies, including the establishment of a public opinion monitoring and early warning system, the promotion of multi-subject collaboration, and the strengthening of cross-circle public opinion prevention and emotional dilution mechanisms. These strategies aim to improve online public opinion management and provide practical references for relevant subjects in responding to similar public incidents.