数字化时代政府电商监管模式、困境及对策研究

Research on the E-Commerce Regulation Model, Dilemmas, and Countermeasures of the Government in the Digital Era

摘要: 数字化时代，数字经济高速发展，电子商务产业已成为连接生产与消费、驱动经济增长的核心载体，但其跨区域、跨业态、数据驱动的数字化特性，也对政府监管提出了更高的要求，本文通过分析梳理中国以全面监管为主导的监管模式，以数字经济时代电商平台监管实践为研究对象，系统剖析当前政府电商监管模式面临的核心困境，为数字经济背景下政府优化电商监管模式、平衡监管与发展关系提供理论参考与实践路径，助力电子商务平台健康可持续发展。

Abstract: In the digital era, with the rapid development of the digital economy, the e-commerce industry has become a core carrier for connecting production and consumption and driving economic growth. However, its cross-regional, cross-industry, and data-driven digital characteristics have also put forward higher requirements for government supervision. By analyzing and sorting out China’s regulatory model dominated by comprehensive supervision, this paper takes the regulatory practice of e-commerce platforms in the digital economy era as the research object, and systematically analyzes the core dilemmas faced by the current government’s e-commerce regulatory model. It aims to provide theoretical references and practical paths for the government to optimize the e-commerce regulatory model and balance the relationship between supervision and development under the background of the digital economy, thereby assisting in the healthy and sustainable development of e-commerce platforms.