AI赋能电子商务中的法律服务创新与实践研究

Research on Innovation and Practice of Legal Services in AI-Enabled E-Commerce Economy

摘要: 作为数字经济的增长极之一，电子商务行业的交易规模和交易模式保持持续快速发展势头，伴随而来的是行业争议以及法律风险呈井喷式增长态势，且在近几年一直位于投诉榜首位；传统法律服务难以及时解决电商的实际需要，而生成式AI推动的电商场景下的法律风险也层出不穷，如何利用AI的相关技术为电商的法律服务开疆拓土成为新时代高质量发展新的需求。基于此，从法律服务角度出发来剖析电子商务生态的独特性，探究电子商务面临的主要法律问题，研究基于AI的合规风险智能识别技术应用、全流程维权体系建设、智能化场景化的法律普及等创新，并对技术赋能的意义与途径进行阐释，同时，针对可能带来的潜在风险与威胁提出对策建议，为打造适应电子商务高质量发展的智能化法律服务体系建言献策。

Abstract: As the core growth pole of the digital economy, e-commerce economy has witnessed explosive growth in industry disputes and legal risks while its transaction scale continues to expand and business models iterate rapidly, with complaints ranking first among all industries for a long time. Traditional legal services have exposed structural defects such as delayed response, high costs, and insufficient coverage in the context of e-commerce economy, and the in-depth application of generative AI in the e-commerce field has spawned new legal risks. Against this background, exploring the path of artificial intelligence empowering legal services in e-commerce economy has important practical value. Based on the unique ecology of e-commerce economy, this paper analyzes the demand characteristics, supply pattern and core challenges of its legal services, studies the innovative applications of AI in intelligent identification of compliance risks, full-chain rights protection system, scenario-based legal popularization, etc., expounds the practical significance of technological empowerment in improving the operational efficiency of e-commerce economy and reconstructing the legal service ecology, discusses potential risks and coping strategies, so as to provide ideas for building an intelligent legal service system adapted to the high-quality development of e-commerce economy.