乡村振兴背景下农村电商人力资源培养路径研究

Study on the Training Path of Rural E-Commerce Human Resources under the Background of Rural Revitalization

摘要: 在国家乡村振兴战略推进背景下，电子商务已成为激活农村经济、推动农产品上行与农民增收的核心力量，但农村电商可持续发展面临人力资源有效供给不足与能力结构失衡的双重约束，人才振兴成为突破该瓶颈的关键。本研究立足乡村振兴战略宏观部署，系统探究农村电商人力资源培养路径，研究表明，需通过多维度路径协同发力，将人才培育与农村电商产业需求、乡村振兴目标紧密结合，以高质量人才供给推动农村电商提质增效，为乡村产业振兴与人才振兴提供坚实保障，兼具理论参考与实践指导价值。

Abstract: Against the backdrop of the national rural revitalization strategy, e-commerce has emerged as a critical force in stimulating the rural economy, facilitating the distribution of agricultural products, and increasing farmers’ incomes. However, the sustainable development of rural e-commerce faces dual constraints: insufficient effective supply of human resources and an imbalanced capacity structure. Talent revitalization has thus become key to overcoming this bottleneck. Based on the macro-level framework of the rural revitalization strategy, this study systematically explores pathways for cultivating human resources in rural e-commerce. The research indicates that multi-dimensional efforts are required to closely align talent development with the needs of the rural e-commerce industry and the goals of rural revitalization. High-quality talent supply will enhance the efficiency and quality of rural e-commerce, providing solid support for industrial and talent revitalization in rural areas. This study offers both theoretical reference and practical guidance.