数字技术赋能下跨境电商生态体系重构与治理路径研究

Research on the Reconstruction and Governance Pathways of the Cross-Border E-Commerce Ecosystem Empowered by Digital Technology

摘要: 在当下数字经济蓬勃发展的时代浪潮中，数字技术正有力推动着传统产业各环节与跨境电商实现深度交融与协同共进，为跨境电商的高质量发展注入了强劲动力。跨境电商作为连接国内国际双循环的关键桥梁，它有力推动着贸易规模不断拓展，让商品在全球范围内更高效地流通，为经济增长注入源源不断的动力，其生态体系也面临着机遇和挑战。基于此，本文通过分析与研究数字技术赋能下跨境电商生态体系重构在数据安全与隐私保护、法律法规与监管和专业人才缺乏三个方面存在的问题，提出相关治理措施，为跨境企业的稳定发展提供启示。

Abstract: Amid the vigorous growth of the digital economy, digital technology is powerfully driving the deep integration and collaborative advancement of all segments of traditional industries and cross-border e-commerce, injecting strong momentum into the high-quality development of the latter. As a crucial bridge connecting domestic and international economic circulations, cross-border e-commerce is significantly expanding trade scale, enabling more efficient global flow of goods, and providing sustained impetus for economic growth. Yet its ecosystem also faces both opportunities and challenges. In light of this, this paper analyzes and examines the reconstruction of the cross-border e-commerce ecosystem under digital technology empowerment, focusing on issues in three areas: data security and privacy protection, laws regulations and supervision, and the shortage of professional talent. Based on the analysis, relevant governance measures are proposed to offer insights for the stable development of cross-border enterprises.