农林院校大学生电商助力乡村经济发展路径探究

An Exploration of the Path for Agricultural and Forestry College Students’ E-Commerce to Boost Rural Economic Development

摘要: 在乡村振兴战略全面推进的背景下，电商已成为激活乡村经济活力、拓宽农产品销售渠道的关键引擎。农林院校大学生作为兼具农业专业知识与电商运营思维的特殊群体，在助力乡村电商发展、推动乡村经济转型中具有天然优势，但也面临自身实践能力不足、乡村环境制约及市场竞争压力等现实困境。本文将从困境三方面提出相应路径对策，为乡村经济高质量发展提供人才支撑与实践范式，同时也为农林院校人才培养模式改革与乡村电商人才队伍建设提供理论参考。

Abstract: Against the backdrop of the comprehensive implementation of the rural revitalization strategy, e-commerce has become a key engine for invigorating the rural economy and expanding the sales channels for agricultural products. College students from agricultural and forestry universities, as a special group with both agricultural professional knowledge and e-commerce operation thinking, have natural advantages in promoting the development of rural e-commerce and driving the transformation of the rural economy. However, they also face practical difficulties such as insufficient practical ability, constraints from the rural environment, and market competition pressure. This article will propose corresponding paths and countermeasures from three aspects of predicaments, providing talent support and practical models for the high-quality development of rural economies. At the same time, it will also offer theoretical references for the reform of talent cultivation models in agricultural and forestry colleges and universities and the construction of rural e-commerce talent teams.