电商背景下供应链管理的热点及趋势——基于CiteSpace知识图谱分析

Hotspots and Trends in Supply Chain Management under the Background of E-Commerce—An Analysis Based on CiteSpace Knowledge Graph

摘要: 近年来，随着电子商务的迅猛发展，既为供应链管理带来了机遇和挑战，同时也深刻改变了传统供应链的运作模式。本研究基于CiteSpace对2010~2025年中国知网(CNKI)数据库中收集到的411篇相关文献进行分析。从发文数量、机构分布、关键词共现与聚类等多维度展开系统分析。结果显示，2010~2025年该领域研究热度持续上升，发文量不断增加，尤其在2022~2024年达到高峰期，表明学术界对该领域的关注度和研究投入不断增加。研究热点集中在数字化转型、跨境电商、新零售与直播电商融合、农产品及生鲜电商优化以及风险与成本控制等关键领域；趋势上呈现从基础建设到技术驱动、模式创新，再到质量与风险管理，以及乡村振兴与绿色发展的演变过程。

Abstract: In recent years, with the rapid development of e-commerce, there have been both opportunities and challenges for supply chain management, while profoundly changing the operational model of traditional supply chains. This study analyzes 411 relevant documents collected from the China National Knowledge Infrastructure (CNKI) database from 2010 to 2025 using CiteSpace. The analysis is conducted from multiple dimensions such as publication volume, institutional distribution, keyword co-occurrence, and clustering. The results show that the research intensity in this field has been continuously increasing from 2010 to 2025, with the number of publications steadily rising, especially peaking during 2022~2024, indicating growing attention and investment from academia in this area. Research hotspots focus on key areas such as digital transformation, cross-border e-commerce, the integration of new retail and live-streaming e-commerce, optimization of agricultural products and fresh e-commerce, as well as risk and cost control. Trends indicate an evolution from infrastructure to technology-driven approaches, model innovation, and then to quality and risk management, alongside rural revitalization and green development.