互联网经济背景下非遗手工艺品电商供应链优化路径研究

Research on the Optimisation Path of E-Commerce Supply Chain of Non-Heritage Handicrafts under the Background of Internet Economy

摘要: 在互联网经济推动非遗手工艺品“触电”发展的背景下，电商供应链成为其传承与产业发展的核心支撑，却面临生产、流通、销售及协同端的多重困境。本文先界定互联网经济、非遗手工艺品及电商供应链的内涵，再分析供应链发展现状与核心问题，继而探讨内外部影响因素。研究提出生产端构建规模化模式与质量管控体系、流通端整合物流资源并引入溯源技术、销售端依托大数据精准对接需求、协同端借数字化工具实现信息共享与利益分配的优化路径，以期为非遗手工艺品电商供应链升级提供参考，并对技术融合应用趋势进行展望。

Abstract: Under the background of the Internet economy to promote the development of non-heritage handicrafts, the e-commerce supply chain has become the core support for its inheritance and industrial development, but it faces multiple difficulties in production, circulation, sales and coordination. This paper first defines the connotation of Internet economy, non-heritage handicrafts and e-commerce supply chain, then analyses the status quo and core issues of supply chain development, and then discusses the internal and external influencing factors. The study proposes the optimisation path of constructing a scale model and quality control system on the production side, integrating logistics resources and introducing traceability technology on the circulation side, accurately matching demand with big data on the sales side, and realising information sharing and benefit distribution with digital tools on the collaboration side, with a view to providing references for the upgrading of e-commerce supply chain of non-heritage handicrafts and looking forward to the trend of technology integration and application.