数字化时代电商企业员工内在激励机制的构建研究

Research on the Construction of Intrinsic Motivation Mechanism for E-Commerce Enterprises Employees in the Digital Era

摘要: 随着数字化技术的发展，电商企业正经历全方位的数字化转型，人力资源管理也面临新机遇与挑战。传统的以物质奖励为主的外在激励体系在数字化时代逐渐显现出其局限性，构建员工内在激励机制成为企业管理的必然选择。在此背景下，本研究基于自我决定理论，深入分析了数字化时代电商企业员工的新需求，围绕赋能、赋权和赋趣三个方面构建三位一体的员工内在激励机制，以期帮助电商企业充分激发员工活力，从而在数字化浪潮中实现可持续发展。

Abstract: With the development of digital technology, many e-commerce enterprises are undergoing comprehensive digital transformation, and human resource management is also facing new opportunities and challenges. The traditional extrinsic motivation system, which mainly relies on material rewards, has gradually revealed its limitations in the digital era. Constructing an intrinsic motivation mechanism for employees has become an inevitable choice for enterprise management. Against this backdrop, based on self-determination theory, this study conducts an in-depth analysis of the new demands of employees in e-commerce enterprises in the digital age. It constructs a trinity intrinsic motivation mechanism centered on empowerment, enablement, and enjoyment, aiming to help e-commerce enterprises fully stimulate employee vitality and achieve sustainable development amid the digital wave.