C2M电子商务模式下绿色制造资源配置的理论与方法研究

A Study on the Theory and Methods of Green Manufacturing Resource Allocation under the C2M E-Commerce Model

摘要: 在“双碳”目标与消费升级背景下，制造业面临“个性化定制”与“绿色可持续”发展的双重挑战。传统大规模生产模式因其固有的资源错配与环境问题，难以有效应对，制约了产业的高质量发展。C2M (用户直连制造)电子商务模式以需求驱动生产，为破解此“二元困境”提供了新的解决范式。本文采用理论推演方法，系统研究了C2M电子商务模式，探讨其如何破解这一困境并赋能绿色制造资源配置。研究发现，C2M通过“信息–流程–生态”重构资源配置逻辑：信息赋能以数字精准替代物理冗余，流程赋能以动态柔性实现过程增效，生态赋能以网络协同优化全链价值。最后，提出了C2M模式下绿色制造资源配置的实现路径，为制造企业践行绿色发展理念、实现数字化与绿色化协同转型提供了理论参考与战略指引。

Abstract: Against the backdrop of China’s “dual carbon” targets and ongoing consumption upgrading, the manufacturing industry confronts a dual challenge: achieving both “personalized customization” and “green sustainable” development. Traditional mass production models, with their inherent resource mismatch and environmental issues, struggle to address this challenge effectively, thus constraining high-quality industrial development. The Customer-to-Manufacturer (C2M) e-commerce model, which is driven by demand, offers a new paradigm for resolving this binary dilemma. Using a theoretical deduction approach, this paper systematically investigates the C2M model, exploring how it resolves this dilemma and empowers green manufacturing resource allocation. The study finds that C2M reshapes the logic of resource allocation through an “Information-Process-Ecosystem” framework. Information empowerment replaces physical redundancy with digital precision; process empowerment enhances operational efficiency through dynamic flexibility, and ecosystem empowerment optimizes full-chain value via network collaboration. Finally, the paper proposes implementation pathways for green manufacturing resource allocation under the C2M model, providing theoretical references and strategic guidance for manufacturing enterprises to practice green development concepts and achieve a synergistic digital and green transformation.