农村电商对共同富裕的赋能效应及实践路径研究

Research on the Enabling Effect and Practical Path of Rural E-Commerce on Common Prosperity

摘要: 电商技术对实现共同富裕目标有着不可忽视的作用。直播电商则是以农村电商现有的运行模式为基础，进一步开展的一种全新探索形态。本文围绕农村电商对共同富裕的赋能效应及其实际实践路径展开探讨，研究结果显示，农村电商能够从多个维度发挥赋能作用，具体包括对农村产业升级的赋能、对农村消费潜力释放的赋能、对农村人才生态构建的赋能以及对农村绿色生态发展的赋能，进而为促进共同富裕提供有力支撑。但是目前农村电商的发展还存在农村电商物流配送体系滞后、农村电商相关专业人才匮乏、农产品标准化建设滞后等现实问题制约共同富裕。据此，本文也提出了未来农村电商的路径选择，即：完善农村电商物流配送体系、加快培养农村电商专业人才以及加快农业生产标准化建设。

Abstract: E-commerce technology plays an indispensable role in achieving the goal of common prosperity. Live-streaming e-commerce, based on the existing operation mode of rural e-commerce, is a new and further exploration form. This paper discusses the enabling effect of rural e-commerce on common prosperity and its practical implementation paths. The research results show that rural e-commerce can play an enabling role from multiple dimensions, specifically including empowerment for rural industrial upgrading, empowerment for the release of rural consumption potential, empowerment for the construction of rural talent ecology, and empowerment for the development of rural green ecology, thereby providing strong support for promoting common prosperity. However, the current development of rural e-commerce is still constrained by practical problems such as the backward logistics and distribution system of rural e-commerce, the shortage of relevant professional talents in rural e-commerce, and the lag in the standardization of agricultural products, which hinder the realization of common prosperity. Based on this, this paper also puts forward the path choices for rural e-commerce in the future, namely: improving the logistics and distribution system of rural e-commerce, accelerating the cultivation of professional talents in rural e-commerce, and expediting the standardization of agricultural production.