AIGC在电商内容生产中的应用研究：人类主体性的价值边界与协同路径

Study on the Application of AIGC in E-Commerce Content Production: Value Boundaries and Collaborative Paths of Human Subjectivity

摘要: 随着人工智能生成内容(AIGC)技术的迅猛发展，电商领域的内容生产模式正经历革命性变革。本文探讨了AIGC在电商内容生产中的多维度应用，包括视觉内容生成、文本创作、智能营销与推荐、数据驱动决策等方面，分析了其带来的生产效率提升与成本优化。研究同时揭示了AIGC应用过程中产生的伦理风险与信任挑战，包括虚假内容、数字人欺诈、版权归属等问题。在此基础上，本文重点论证了人类主体性在电商内容创作中的价值边界，探讨了人类在审美判断、情感连接、伦理责任和创意领导力方面的不可替代性。最后，本文提出了构建人机协同发展的可行路径，包括框架设计、素养培育、监管创新和生态重构，为AIGC时代电商内容生产的健康发展提供理论参考和实践指导。

Abstract: With the rapid development of Artificial Intelligence Generated Content (AIGC) technology, the content production models in the e-commerce sector are undergoing a revolutionary transformation. This paper explores the multi-dimensional applications of AIGC in e-commerce content production, covering aspects such as visual content generation, text creation, intelligent marketing and recommendation, and data-driven decision-making, while analyzing the resulting improvements in production efficiency and cost optimization. Meanwhile, the study reveals the ethical risks and trust challenges arising from the application of AIGC, including issues like false content, fraud involving digital humans, and copyright ownership. On this basis, the paper focuses on demonstrating the value boundaries of human subjectivity in e-commerce content creation, and discusses the irreplaceability of humans in terms of aesthetic judgment, emotional connection, ethical responsibility, and creative leadership. Finally, the paper proposes feasible paths for building the development of human-machine collaboration, including framework design, literacy cultivation, regulatory innovation, and ecological reconstruction, so as to provide theoretical references and practical guidance for the healthy development of e-commerce content production in the AIGC era.