电商平台个人信息保护立法完善

Improvement of Personal Information Protection Legislation in E-Commerce Platforms

摘要: 本文旨在分析我国电商平台个人信息保护的立法现状与不足，探讨完善路径以平衡数字经济发展与用户权益保护。研究通过梳理现行法律法规，对比欧盟GDPR严格保护模式和美国行业自律模式，发现当前存在法律概念冲突、责任配置碎片化、跨境数据规则模糊等问题。结果表明，需构建统一法律框架，优化阶梯化责任体系，细化跨境监管规则，并引入行业自律与第三方认证机制。结论指出，应通过法律修订、行业协同与国际协作，建立科学高效的监管体系，为数字经济健康发展提供法治保障。

Abstract: This paper aims to analyze the current legislative status and deficiencies in personal information protection on e-commerce platforms in China, and explore paths for improvement to balance the development of the digital economy with the protection of user rights. The study reviews existing laws and regulations, compares the strict protection model of the EU GDPR with the industry self-regulation model of the United States, and finds issues such as conflicts in legal concepts, fragmented allocation of responsibilities, and vague cross-border data rules. The results indicate that it is necessary to build a unified legal framework, optimize a tiered responsibility system, refine cross-border regulatory rules, and introduce industry self-regulation and third-party certification mechanisms. The conclusion points out that through legal amendments, industry collaboration, and international cooperation, a scientific and efficient regulatory system should be established to provide legal guarantees for the healthy development of the digital economy.