人工智能驱动下抖音广告算法的伦理审视与应对策略

Ethical Review and Countermeasures of TikTok Advertising Algorithm Driven by Artificial Intelligence

摘要: 本研究聚焦于人工智能驱动下抖音广告算法，从伦理视角展开分析。一方面，深入剖析抖音推送的广告在数据收集与使用环节，是否存在过度采集用户隐私信息、违背用户意愿共享数据等问题；特别是在内容推荐，探究是否存在信息茧房，限制用户多元信息获取，以及推送虚假或误导性广告内容的情况以及研究问题背后的成因。另一方面，基于发现的伦理问题，针对性地探寻应对策略。提出构建完善的数据监管机制，确保用户数据安全与合理利用；打破信息茧房，提升广告内容质量；加强广告审核与标识，防范虚假误导信息等措施。旨在通过伦理审视与策略探寻，推动抖音广告算法在合规、健康、有益的轨道上持续发展，保障消费者利益，实现商业效益与社会效益的有机统一。

Abstract: This research focuses on TikTok advertising algorithm driven by AI, and analyzes it from an ethical perspective. On the one hand, it deeply analyzes whether there are problems such as excessive collection of users’ private information and data sharing against users’ wishes in the data collection and use of TikTok push advertisements; Especially in content recommendation, exploring the existence of information cocoons, restricting users’ access to diverse information, and the situation of pushing false or misleading advertising content, as well as the underlying causes of research problems. On the other hand, based on the ethical issues identified, targeted strategies should be explored to address them. Propose to establish a comprehensive data supervision mechanism to ensure the security and reasonable utilization of user data; Breaking the information cocoon and improving the quality of advertising content; Strengthen advertising review and labeling, and take measures to prevent false and misleading information. The purpose is to promote the continuous development of TikTok advertising algorithm on a compliant, healthy and beneficial track, protect the interests of consumers, and achieve the organic unity of commercial benefits and social benefits through ethical review and strategy exploration.