数字化时代大学生阅读的价值构建与创新趋势研究——以宁波地区高校为例

Research on Value Construction and Innovative Trends in College Students’ Reading in the Digital Age—A Case Study of Universities in Ningbo

摘要: 本研究基于数字阅读深度发展的背景，聚焦宁波市大学生数字阅读行为的价值重构与创新发展趋势。研究采用混合研究法，集问卷调查、深度访谈和参与式观察于一体，系统考察了大学生数字阅读的行为特征、影响因素和生成机制。研究揭示了大学生数字阅读衍生出的认知提升、社群互动和自我实现等多元价值维度，并发现了场景化阅读、社交分享和智能互动三大创新趋势。根据实证研究的结果，提出了建立高校数字阅读推广社区、优化分级阅读指导体系、创设沉浸式阅读场景等策略。这些策略旨在为提升大学生数字阅读素养和综合素质提供理论参考和实践路径。

Abstract: Against the backdrop of deepening digital reading development, this study focuses on the value reconstruction and innovative trends in digital reading behaviors among college students in Ningbo. Employing a mixed-methods approach integrating questionnaire surveys, in-depth interviews, and participant observation, the research systematically examines behavioral characteristics, influencing factors, and generative mechanisms of digital reading among college students. The findings reveal multiple value dimensions derived from university students’ digital reading, including cognitive enhancement, community interaction, and self-actualization. Three major innovation trends were identified: contextualized reading, social sharing, and intelligent interaction. Based on empirical results, strategies are proposed: establishing digital reading promotion communities on campuses, optimizing tiered reading guidance systems, and creating immersive reading environments. These strategies aim to provide theoretical references and practical pathways for enhancing university students’ digital reading literacy and overall competence.