中国电子竞技产业高质量发展：现实挑战、趋势研判与推进策略

High-Quality Development of China’s E-Sports Industry: Realistic Challenges, Trend Assessment and Promotion Strategies

摘要: 在数字强国战略深入推进的背景下，我国电子竞技产业正由高速增长阶段转向高质量发展阶段。本研究运用文献资料、逻辑分析、案例研究与数据分析等方法，系统梳理中国电子竞技产业的发展成就，深入剖析其高质量发展进程中面临的结构性挑战，研判未来发展趋势，并提出具有针对性的推进策略。研究指出，我国电竞产业在总体规模、游戏品质、直播规范、俱乐部专业化、赛事精品化与人才培养系统化等方面取得显著进展，但仍存在产业收入结构不合理、电竞产品对外依存度高、产业协同不足、文化认同缺失以及高素质人才缺口大等现实挑战。未来，电竞消费潜力仍将持续释放，国内市场竞争加剧，出海布局、多产业融合与数智技术应用将成为主流趋势。据此，本研究从优化收入结构、打造自主IP、强化产业协同、提升文化认同、完善人才培养体系等方面提出系统性推进策略，以助推中国电子竞技产业实现健康、可持续的高质量发展。

Abstract: In the context of the in-depth advancement of the digital power strategy, China’s e-sports industry is shifting from a stage of rapid growth to a stage of high-quality development. This study employs methods such as literature review, logical analysis, case studies, and data analysis to systematically sort out the development achievements of China’s e-sports industry, deeply analyze the structural challenges it faces in the process of high-quality development, assess future development trends, and propose targeted promotion strategies. The research indicates that China’s e-sports industry has made significant progress in areas such as overall scale, game quality, live broadcast norms, club professionalism, event refinement, and talent development systematization. However, it still faces realistic challenges such as an unreasonable industrial income structure, high foreign dependency on e-sports products, insufficient industry collaboration, lack of cultural identity, and a significant talent gap. In the future, the potential for e-sports consumption will continue to be unleashed, domestic market competition will intensify, and overseas expansion, cross-industry integration, and the application of digital intelligence technology will become the mainstream trends. Accordingly, this study proposes systematic promotion strategies from aspects such as optimizing income structure, building independent IP, strengthening industry collaboration, enhancing cultural identity, and improving the talent cultivation system to promote the healthy and sustainable high-quality development of China’s e-sports industry.