中国微短剧出海：模式演进、挑战审视与优化路径

Chinese Micro-Drama Going Global: Evolution of Models, Challenges Examined, and Optimization Pathways

摘要: 近年来，中国的微短剧因为具有“短、平、快”的叙事特点和高度适应移动互联网的传播优势，成为了中国文化“走出去”的新载体。本文全面梳理微短剧出海的三条发展之路：译制出海、剧本出海、模式出海，探讨其在北美、东南亚、中东等地的本土化实践与市场表现，找到目前面临的内容同质化、文化折扣、产业链不成熟等问题，从内容创新、技术赋能、产业协同三个方面提出改善建议。

Abstract: In recent years, Chinese micro-dramas have emerged as a new vehicle for Chinese culture “going global”, thanks to their “succinct, accessible, and fast-paced” narrative style, which is highly compatible with mobile Internet dissemination. This paper examines three development pathways for micro-dramas going global: translation and distribution, script adaptation, and format licensing. It explores their localization practices and market performance in regions such as North America, Southeast Asia, and the Middle East. The study identifies current challenges, including content homogenization, cultural discount, and an underdeveloped industrial chain. Finally, recommendations for improvement are proposed from three perspectives: content innovation, technological empowerment, and industrial collaboration.