数字经济背景下日照市农业与文旅产业融合发展模式与路径研究

Study on the Integration Development Modes and Paths of Rizhao’s Agricultural and Cultural-Tourism Industries in the Context of Digital Economy

摘要: 在数字经济助推乡村发展、旅游需求多元化的背景下，农文旅融合成为乡村振兴、产业升级及满足美好生活需求的关键路径。本文以日照市为研究对象，首先阐述农文旅融合在经济、文化、资源配置等方面的重要性，及其对日照市高质量发展、乡村振兴、地域文化传承创新的现实意义。并分析日照市农业与文旅产业融合现状，明确了数字经济对二者融合在催生新业态、延伸价值链、打破地域限制等方面的积极影响。最后提出“数字农业 + 文旅体验”等五种创新模式，并从数字基建、人才支撑、技术应用、政策保障、品牌提升五维度给出具体路径。研究表明，数字技术是二者深度融合的关键，相关模式路径可为日照打造北方乡村振兴样板及其他地区提供借鉴。

Abstract: Against the backdrop of digital economy boosting rural development and the diversification of tourism demands, the integration of agriculture, culture and tourism has become a key path for rural revitalization, industrial upgrading and meeting the needs for a better life. Taking Rizhao City as the research object, this paper first expounds on the importance of the integration of agriculture, culture and tourism in aspects such as economy, culture and resource allocation, as well as its practical significance for Rizhao to promote high-quality development, advance comprehensive rural revitalization, and inherit and innovate regional culture. Then, it analyzes the current situation of the integration of Rizhao’s agricultural and cultural-tourism industries, and clarifies the positive impacts of digital economy on the integration, including fostering new business forms, extending the value chain and breaking geographical restrictions. Finally, it puts forward five innovative modes such as “digital agriculture + cultural-tourism experience”, and proposes specific paths from five dimensions: consolidating the foundation of digital infrastructure, building a talent support system, deepening the application of technological innovation, improving the policy guarantee mechanism and implementing the brand promotion project. The study shows that digital technology is the key to promoting the in-depth integration of the two industries, and the relevant modes and paths can provide support for Rizhao to build a model for rural revitalization in northern China and serve as a reference for other regions.