新文科视域下基于异步SPOC + PBL的混合式教学模式建构与实践研究——以《电视节目策划》课程为例

Research on the Construction and Practice of a Blended Teaching Model Based on Asynchronous SPOC + PBL from the Perspective of New Liberal Arts—A Case Study of the Course “Television Program Planning”

摘要: 新文科建设对我国传媒人才培养提出了跨界融合、实践创新、价值引领的新要求。为破解《电视节目策划》传统教学中存在的理论脱离实践、学生主动性不足、评价方式单一等痛点，本研究建构并实践了以学生为中心的“SPOC + PBL”混合式教学模式。该模式依托异步SPOC平台，深度融合项目式学习(PBL)，通过教学目标层次化、内容重构化、方法互动化、评价立体化四条路径进行课程改革。一学期的教学实践表明，该模式有效激发了学生的学习自主性与协作性，显著提升了其策划创新能力、专业实践能力与高阶思维能力，为新文科背景下应用型课程的教学改革提供了可资借鉴的范例。

Abstract: The development of the “New Liberal Arts” has put forward new requirements for the cultivation of media talents in China, including interdisciplinary integration, practical innovation, and value guidance. To address the pain points in the traditional teaching of Television Program Planning—such as the detachment of theory from practice, insufficient student initiative, and a single evaluation method, this study constructs and practices a student-centered hybrid teaching model of “SPOC + PBL”. Relying on an asynchronous SPOC platform and deeply integrating Problem-Based Learning (PBL), this model implements curriculum reform through four pathways: hierarchical teaching objectives, reconstructed teaching content, interactive teaching methods, and three-dimensional evaluation. Teaching practice over one semester shows that this model effectively stimulates students’ learning autonomy and collaboration, significantly enhances their planning and innovation capabilities, professional practical skills, and higher-order thinking abilities, and provides a reference example for the teaching reform of application-oriented courses under the background of the “New Liberal Arts”.