新媒体矩阵赋能机械电子工程专业思政教育创新路径研究

Research on Innovative Pathways of New Media Matrix Empowering Ideological and Political Education in Mechatronic Engineering

摘要: 在国家大力推进思政教育数字化转型与智能制造领域人才培养的背景下，新媒体矩阵凭借其在青年群体中的高渗透率，为机械电子工程专业思政教育创新提供了新机遇。研究以广东理工学院机电专业为实践案例，通过案例分析法与混合研究法，探索新媒体矩阵赋能思政教育的创新路径。研究提出“辅导员–融媒体–学生”协同机制，构建“三维融合”内容体系(专业知识 + 思政元素 + 行业热点)，并开发“剧情化微课”“主题创作大赛”等新媒体形式，将工业机器人安全伦理、技术责任等专业议题转化为具象化教育内容。

Abstract: Against the backdrop of the national push for the digital transformation of ideological and political education and the cultivation of talent in smart manufacturing, the new media matrix—with its high penetration rate among youth—offers new opportunities for innovating ideological and political education in mechatronic engineering. This study takes the mechatronics major at Guangdong Technology College as a practical case and employs case analysis and mixed-methods research to explore innovative pathways through which the new media matrix can enhance ideological and political education. The research proposes a collaborative mechanism involving “counselors - converged media - students,” constructs a “three-dimensional integration” content system (professional knowledge + ideological elements + industry trends), and develops new media formats such as “dramatized micro-lessons” and “themed creation competitions.” These approaches transform specialized topics like industrial robot safety ethics and technical responsibility into tangible educational content.