电商背景下AI应用对于员工创新行为的影响研究
Research on the Impact of AI Application in the Context of E-Commerce on Employees’ Innovative Behavior
摘要: 随着人工智能技术在电商行业的深度应用，其对员工创新行为的影响机制亟需深入探索。本文基于工作要求–资源模型(Job Demands-Resources Model，简称JD-R模型)，以电商行业员工为研究对象，对287份问卷多时间节点的数据进行分析。结果发现：1) 电商环境下人工智能的使用会通过AI焦虑的感知来抑制员工的创新行为，2) 人工智能的使用会通过员工感受到的积极情绪来促进员工的创新行为，3) 积极情绪和AI焦虑在人工智能使用对电商员工创新绩效的影响中起中介作用。
Abstract: With the deep integration of artificial intelligence technology in the e-commerce industry, the mechanisms through which it influences employee innovative behavior warrant in-depth investigation. Grounded in the Job Demands-Resources (JD-R) Model, this study examines data collected from 287 multi-wave questionnaires administered to e-commerce employees. The findings reveal that: 1) The application of AI in the e-commerce context suppresses employee innovative behavior through the perception of AI anxiety; 2) AI usage promotes employee innovative behavior via the experience of positive emotions; 3) Both positive emotions and AI anxiety serve as mediating factors in the relationship between AI utilization and innovative performance among e-commerce employees.
文章引用：蒋丹琦. 电商背景下AI应用对于员工创新行为的影响研究[J]. 电子商务评论, 2025, 14(10): 1945-1954. https://doi.org/10.12677/ecl.2025.14103351

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