依托数字技术的地域文化元素直播场景创新应用策略

Innovative Application Strategy of Regional Cultural Elements Live Broadcast Scene Based on Digital Technology

摘要: 在数字技术飞速发展的当下，直播场景成为传播地域性文化元素的重要窗口。本文从数字技术深度挖掘并活化地域性文化元素、创新文化元素与直播场景的融合模式、借助多元数字平台拓展传播广度与深度三个方面，结合具体案例，探讨数字技术驱动下地域性文化元素在直播电商场景中的创新应用策略，聚焦文化赋能电商转化核心逻辑，为地域文化传播与直播电商商业价值提升提供双路径支撑。

Abstract: With the rapid development of digital technology, the live broadcast scene has become an important window to spread regional cultural elements. Combined with specific cases, this paper discusses the innovative application strategies of regional cultural elements in direct broadcast e-commerce scenarios driven by digital technology, focusing on the core logic of cultural enabling e-commerce transformation, and providing dual path support for the promotion of regional cultural transmission and the commercial value of live broadcast e-commerce from three aspects: the deep excavation and activation of regional cultural elements by digital technology, the innovation of the integration mode of cultural elements and live broadcast scenarios, and the expansion of the breadth and depth of communication with the help of multiple digital platforms.