网络直播平台未成年人打赏行为的法律规制与保护机制完善——以主播责任与平台义务为视角

Legal Regulation and Protection Mechanism Improvement of Minors’ Rewarding Behavior on the Webcast Platform—From the Perspective of Anchor Responsibility and Platform Obligation

摘要: 随着网络直播行业日益兴起，电商平台与内容平台的直播形态分化日益显著，关于不同类型平台如何差异化构建未成年人保护机制，已成为晚近学界热议之所在。实践中，未成年打赏案件频繁发生，暴露出当前内容平台与电商内置直播平台责任边界模糊、主播合规义务缺位、网络监管机制不健全、家庭教育不足等多方面社会系统问题。观照国内外相关案件及其司法实践，针对上述困境，应当建立事前预防、事中拦截以及事后救济的未成年人网络安全保护机制，倡导集技术、法律、教育多位一体的治理模式，明确平台类型化责任与主播全流程义务，同时注重未成年人权益保护与互联网相关产业发展的利益平衡，从而建立健康有序的网络空间与秩序。

Abstract: With the rise of the webcast industry, the differentiation of the live broadcast form of the e-commerce platform and the content platform is becoming more and more obvious. How to construct the protection mechanism of minors in different types of platforms has become a hot topic in the academic circles in recent years. In practice, the frequent occurrence of juvenile reward cases has exposed many social system problems, such as the vague responsibility boundary between the current content platform and the e-commerce built-in live broadcast platform, the absence of anchor compliance obligations, the imperfect network supervision mechanism, and the lack of family education. In view of the relevant cases and judicial practice at home and abroad, in view of the above difficulties, we should establish a network security protection mechanism for minors with pre-prevention, in-process interception and post-relief, advocate a governance model integrating technology, law and education, clarify the typed responsibility of the platform and the obligations of the anchor in the whole process, and pay attention to the protection of minors’ rights and interests and the development of Internet-related industries. Balance of interests, so as to establish a healthy and orderly cyberspace and order.