从短红到长红：邯郸道热度持续的多维空间策略研究

From Short-Term to Sustained Popularity: A Multi-Dimensional Spatial Strategy Study on Sustaining the Heat of Handan Dao

摘要: 本文聚焦邯郸道历史文化街区从短红到长红的热度持续问题，基于其2025年春节火爆出圈但面临旅游市场激烈竞争的现状，从精神空间、文化空间、感知空间、记忆空间多维度深入剖析并提出打造策略。旨在通过多维空间的协同构建，挖掘邯郸道深厚的文化内涵，增强游客体验，提升其吸引力与影响力，以实现热度的持续，促进邯郸文化旅游产业的可持续发展。

Abstract: This paper focuses on the issue of sustaining the popularity of the Handan Dao Historical and Cultural Block, shifting from short-term buzz to long-term appeal. Based on its viral popularity during the 2025 Spring Festival and the challenges posed by fierce competition in the tourism market, this study conducts an in-depth analysis from multiple dimensions—spiritual space, cultural space, perceptual space, and memory space—and proposes strategies for enhancement. The aim is to synergistically construct these multi-dimensional spaces, delve into the profound cultural connotations of Handan Dao, enhance visitor experiences, and boost its attractiveness and influence. This approach seeks to achieve sustained popularity and promote the sustainable development of Handan’s cultural tourism industry.