电子商务生态中音乐消费的价值异化与生存重构

The Value Alienation and Survival Reconstruction of Music Consumption in the E-Commerce Ecosystem

摘要: 本文基于对电子商务生态中音乐消费市场的实证研究，揭示技术资本联盟对音乐价值的系统性消解和三重异化，即生产异化、消费异化和存在危机。通过解剖网易云音乐、QQ音乐、抖音等典型案例，提出以音乐价值理论重构为核心的重构路径，包括算法透明度立法、多样化配额、音乐版权分配等方面的实践方案，为重构电子商务时代音乐的价值完整性提供理论框架与政策建议。

Abstract: Based on the empirical study of music consumption market in e-commerce ecology, this paper reveals the systematic digestion and triple alienation of technology capital alliance on music value, namely production alienation, consumption alienation and existing crisis. By dissecting the typical cases of NetEase CloudMusic, QQ Music, TikTok and so on, this paper puts forward the redemption path with the reconstruction of music value theory as the core, including the practical solutions of algorithm transparency legislation, diversified quotas, music copyright distribution and so on, and provides a theoretical framework and policy suggestions for the reconstruction of the value integrity of music in the era of e-commerce.