基于Web of Science的生鲜农产品电商国际研究图谱分析

Analysis of the International Research Map of Fresh Agricultural Products E-Commerce Based on Web of Science

摘要: 本文基于WOS核心合集466篇文献(2009~2025年)，运用CiteSpace对生鲜农产品电商国际研究进行文献计量与可视化分析。研究发现该领域具有多层级系统融合、多元主体协同与技术驱动演进三大特征，研究路径经历了从供应链优化到消费行为深化，再到治理机制与技术融合的演进。中国占据主导(82.76%)，重点聚焦电商扶贫、区块链应用和消费者行为等聚类。本研究构建了“系统融合–主体协同–技术演进”框架，为理解生鲜电商系统提供新视角，兼具政策与实践参考价值。未来需加强全球比较、技术融合、可持续发展及跨境电商等研究。

Abstract: Based on 466 articles in the WOS core collection (2009~2025), this paper conducts bibliometric and visual analysis of international research on e-commerce of fresh agricultural products using CiteSpace. The research finds that this field has three major characteristics: multi-level system integration, multi-subject collaboration, and technology-driven evolution. The research path has undergone an evolution from supply chain optimization to the deepening of consumer behavior, and then to the integration of governance mechanisms and technology. China takes the lead (82.76%), with a focus on clusters such as e-commerce poverty alleviation, blockchain applications, and consumer behavior. This study has constructed a framework of “system integration - subject collaboration - technology evolution”, providing a new perspective for understanding the fresh food e-commerce system and having both policy and practical reference value. In the future, research on global comparison, technology integration, sustainable development and cross-border e-commerce needs to be strengthened.