从新兴构式“X门”看网络流行语的语义演变及流行动因

The Semantic Evolution and Motivational Factors Driving Popularity of Online Buzzwords: A Case Study of the Emerging Construction “X-Gate”

摘要: “X门”是一种网络新兴构式，由“麦门”一词演变而来，在网络媒体平台上被迅速地传播、类推、泛化。本研究基于语言模因论，对网络流行语“X门”的语法结构和语义演变过程进行梳理，进而探究“X门”构式的语义演变机制。并从功能、性质和原则角度探讨“X门”的流行动因，以期为网络流行语的传播提供参考。

Abstract: The emerging construction “X门” (X-gate), which evolved from the term “麦门” (Mai-men, referring to McDonald’s enthusiasts), has been rapidly propagated, analogized, and generalized across online media platforms. Based on linguistic memetics, this study examines the grammatical structure and semantic evolution of the internet buzzword “X门”, thereby exploring the mechanisms behind its semantic change. Furthermore, it investigates the motivational factors driving the popularity of the “X门” construction from functional, qualitative, and principled perspectives, aiming to provide insights into the dissemination of network catchphrases.