弗洛姆爱理论视角下对虚拟对象的“爱”的分析

Analysis of the “Love” for Virtual Objects from the Perspective of Erich Fromm’s Love Theory

摘要: 文化群体对虚拟对象的爱伴随着二次元商业市场的繁荣而不断从独立个体的体验变为群体性质的狂欢，本文从弗洛姆对于爱的理论思考中得到启发，以具有强用户粘性并对虚拟对象产生“爱”的文化群体为目标，把目标群体常被描述的三大特征作为切入点，结合弗洛姆对爱的成因、必要性、因素等的解析，分析了目标群体在二次创作的过程，发现能把给予、关心、负责、尊重和了解融入其中，形成积极的“爱”的路径，并对已存在的同好逻辑、承认欲求现象进行分析，帮助形成正向的积极路径。

Abstract: The love of cultural groups for virtual objects has, along with the prosperity of the second-generation commercial market, continuously transformed from the experiences of independent individuals into group-oriented revelries. Inspired by Erich Fromm’s theoretical musings on love, this paper targets cultural groups with a strong user adhesion who develop “love” for virtual objects. Taking the three major characteristics frequently attributed to the target group as the starting point, and integrating Fromm’s insights on the causes, necessity, and elements of love, this paper analyzes the process of secondary creation by the target group. It is found that incorporating giving, concern, responsibility, respect, and understanding can form a positive “love” path. Moreover, an analysis is conducted on the existing phenomena of the like-minded logic and the desire for recognition, aiming to help establish a positive and affirmative path.