AIGC时代蓝印花布非遗数字化传承

The Intangible Cultural Heritage of Blue Calico in the AIGC Era

摘要: 目的：在AIGC技术的引领下，当前的审美观念、内容创造手法、传播媒介以及用户体验方式均对民族非物质文化遗产的传承与推广产生了显著影响。本研究旨在通过AIGC技术创造蓝印花布的虚拟形象，探究蓝印花布传承的数字化和年轻化策略，从而突破传统蓝印花布传承的闭塞性、局限性、单一性问题，实现蓝印花布文化的现代化转型。方法：本研究采用数字人文的跨学科视角，使用文化三层次理论相结合，深入挖掘蓝印花布的独特文化内涵，并提取相关纹样。在此基础上，构建了蓝印花布非遗传承人物的虚拟形象，并制定了一系列推广方案。这些方案旨在突破时间与空间的限制，为蓝印花布技艺非遗传承创造独特的传播与体验模式。结论：AIGC技术为非遗传承与传播提供了技术支撑。本研究通过创造与推广蓝印花布非遗虚拟形象，构建了蓝印花布虚实结合的传播体系。这一体系突破传统的局限性，通过创新体验的方式将非遗文化与年轻群体紧密相连，提升他们参与的热情，助力蓝印花布实现现代化转型。

Abstract: Objective: Under the guidance of AIGC technology, current aesthetic concepts, content creation methods, communication media, and user experience modes have significantly influenced the inheritance and promotion of national intangible cultural heritage. This study aims to create a virtual image of the blue calico through AIGC technology, explore the digital and youthful strategies for the inheritance of blue calico, thereby breaking through the closed, limited, and singular issues of traditional blue calico inheritance, and achieving the modern transformation of blue calico culture. Method: This study adopts an interdisciplinary perspective of digital humanities, combining the three-level cultural theory to deeply explore the unique cultural connotation of blue calico and extract relevant patterns. Based on this, a virtual image of the inheritor of the intangible cultural heritage of blue calico has been constructed, and a series of promotion plans have been formulated. These plans aim to break through the limitations of time and space, creating a unique mode of dissemination and experience for the inheritance of the blue calico craft as an intangible cultural heritage. Conclusion: AIGC technology provides technical support for the inheritance and dissemination of intangible cultural heritage. Through the creation and promotion of virtual images of blue calico intangible cultural heritage, this study has built a dissemination system that combines the virtual and the real for blue calico. This system breaks through the limitations of tradition, closely connects intangible cultural heritage with the younger generation through innovative experiences, enhances their enthusiasm for participation, and helps blue calico achieve modern transformation.