新时代背景下老字号企业人才发展困境与疏解路径研究

A Study on Talent Development Challenges and Resolution Pathways for Time-Honored Enterprises in the New Era Context

摘要: 老字号企业是中华优秀传统文化与商业文明的重要载体，而人才是其实现可持续发展的关键动力。本文梳理剖析了老字号企业目前在人才发展方面的困境，主要表现为结构型人才短缺，培养模式传统、激励手段单一等多重挑战。针对上述问题，本研究提出“内培外引”双轮驱动人才引进措施、创新产教融合培养机制、建立量化科学评价体系、丰富多元激励手段，以增强老字号企业的人才储备与创新动力，为企业数字化转型与可持续发展提供坚实的人才支撑。

Abstract: Time-honored enterprises are important carriers of Chinese traditional culture and commercial civilization, while talent is the key driving factor for their sustainable development. The study summarizes the current challenges in talent development at time-honored enterprises, primarily characterized by structural talent shortages, outdated training models, and insufficient incentive mechanisms. Therefore, the study proposes the following countermeasures: implementing a dual-pronged talent recruitment strategy of “internal cultivation and external attraction”, innovating industry-education integration training mechanisms, establishing a quantitative scientific evaluation system, and enriching diverse incentive measures. These measures aim to enhance the talent reserves and innovation motivation of talents, providing robust talent support for the digital transformation and sustainable development of the time-honored enterprises.