新媒体视域下广西壮锦文化经济价值开发路径研究

Research on the Development Path of Economic Value of Guangxi Zhuang Brocade Culture in the Context of New Media

摘要: 广西壮锦是国家级非物质文化遗产与中国四大名锦之一，承载着壮族深厚的历史文化内涵，在2006年被列入国家级非物质文化遗产。笔者通过调研南宁市博物馆、壮锦博物馆、谭湘光工作室等场所，留意到在现代生产与审美变革下，这项古老工艺因传承、传播模式传统，面临文化经济价值开发受阻的困境。本文提出以新媒体艺术为驱动的文化经济价值开发路径：通过数字化纹样库实现文化元素的精准保存，借助AI辅助设计推动传统纹样的现代转译，依托短视频、交互渲染等渠道构建传播矩阵。希望能为这项非遗工艺的动态传承，贡献一份来自年轻学生视角的思考，也期待更多人关注壮锦的现代发展。

Abstract: Guangxi Zhuang Brocade, recognized as a national intangible cultural heritage and one of the “Four Famous Brocades of China,” embodies the profound historical and cultural connotations of the Zhuang ethnic group and was inscribed on the national intangible cultural heritage list in 2006. Through field research at venues such as the Nanning Museum, Guangxi Zhuang Brocade Museum, and Tan Xiangguang’s Workshop, the author observes that under the impact of modern production and aesthetic transformations, this ancient craft faces obstacles in the development of its cultural and economic value due to traditional inheritance and dissemination models. This paper proposes a development path driven by new media art to unlock its cultural and economic potential: establishing a digital pattern database to achieve precise preservation of cultural genes, leveraging AI-assisted design to facilitate the contemporary reinterpretation of traditional motifs, and constructing a communication matrix through channels like short videos and interactive rendering. It is hoped that this study will contribute to the living heritage transmission of this intangible cultural craft from the perspective of a young student, and inspire greater attention to the modern development of Zhuang Brocade.