文旅融合背景下红色旅游推动乡村振兴的网络传播策略研究——以黔西南州的红色版画为例

Research on the Network Communication Strategies of Red Tourism Promoting Rural Revitalization under the Background of Cultural and Tourism Integration—A Case Study of Red Prints in Qianxinan Prefecture

摘要: 黔西南州是滇黔桂边区革命根据地重要部分，红色基因深植。当地红色版画融合革命历史与布依、苗等民族艺术，是红色记忆载体，也是红色旅游与乡村振兴的宝贵资源。当下文旅融合与新媒体发展，激活红色版画网络传播价值成重要课题，其既面临内容同质化等挑战，也有短视频传播渠道等新机遇。探索其网络传播策略意义重大。本文立足文旅融合背景与乡村振兴战略，聚焦黔西南红色版画，分析传播现状，探索创新路径，助其连接红色旅游与乡村振兴。

Abstract: Qianxinan Prefecture is an important part of the revolutionary base area in the border region of Yunnan, Guizhou and Guangxi, with deep-rooted red genes. The local red woodcuts integrate revolutionary history with the art of the Buyi, Miao and other ethnic groups. They are carriers of red memories and also valuable resources for red tourism and rural revitalization. In the current context of the integration of culture and tourism and the development of new media, activating the online dissemination value of red woodcuts has become an important issue. It not only faces challenges such as content homogenization but also has new opportunities such as short video dissemination channels. Exploring its online dissemination strategies is of great significance. This article, based on the background of the integration of culture and tourism and the rural revitalization strategy, focuses on the red woodcuts in Qianxinan Prefecture, analyzes the current dissemination situation, explores innovative paths, and helps connect red tourism with rural revitalization.