桂林彩调文化融入娃衣市场的发展新路径

The New Development Path of Integrating Guilin Caidiao Culture into the Doll Clothing Market

摘要: 在国家推动传统文化创造性转化的政策背景下，彩调作为国家非物质文化遗产面临传播效率低、市场转化不足等困境。本文以桂林彩调文化为研究对象，剖析其发展现状。研究发现，桂林彩调近些年逐渐淡出人们视线，其传承与发展正面临着受众少、传承人缺失、资金投入不足等问题。为应对这一挑战，本文旨在探索将彩调核心文化元素融入现代娃衣产品设计的创新路径，借娃衣载体展现彩调的文化内涵，唤起人们的情感共鸣与文化认同，进而推动这一乡土艺术的传承与可持续发展。

Abstract: Against the national policy background of promoting the creative transformation of traditional culture, Caidiao (a traditional folk opera), as a national intangible cultural heritage, faces dilemmas such as low communication efficiency and insufficient market transformation. This paper takes Guilin Caidiao culture as the research object and analyzes its current development status. The study finds that Guilin Caidiao has gradually faded from public view in recent years, and its inheritance and development are facing problems including a small audience, a lack of inheritors, and insufficient capital investment. To address this challenge, this paper aims to explore an innovative path of integrating the core cultural elements of Caidiao into the design of modern doll clothing products. By using doll clothing as a carrier to showcase the cultural connotation of Caidiao, it can arouse people’s emotional resonance and cultural identity, thereby promoting the inheritance and sustainable development of this local art form.