数字经济下算法价格歧视的法律规制研究

Research on the Legal Regulation of Algorithmic Price Discrimination in the Digital Economy

摘要: 在数字经济蓬勃发展的当下，数据已经成为平台经济的关键生产要素，运用数据形成的算法价格歧视行为是数字经济时代的产物，也是平台经济发展的表现之一。本文通过剖析算法价格歧视的内在运行机制，揭示其中对消费者合法权益、市场竞争秩序及社会整体福利造成的损害。并通过梳理现行法律对该行为的规制现状，重点分析当前法律规制面临的现实困境，从建立算法审查委员会、构建全流程事前规制体系、优化责任分配机制、强化司法审查效能，以及细化各部门法中相关规制条款等多个维度，提出了具有可行性的法律规制路径，旨在通过这些举措有效遏制算法价格歧视行为，维护公平有序的市场环境。

Abstract: At the moment when the digital economy is booming, data has become a key production factor of the platform economy, and the algorithmic price discrimination behavior formed by using data is a product of the digital economy era and one of the manifestations of the development of the platform economy. By analyzing the internal operation mechanism of algorithmic price discrimination, this paper reveals the damage caused to the legitimate rights and interests of consumers, the order of market competition and the overall welfare of society. By sorting out the current legal regulation status of the current law, focusing on the practical dilemmas faced by the current legal regulation, and proposing a feasible legal regulation path from multiple dimensions such as establishing an algorithm review committee, building a full-process prior regulation system, optimizing the responsibility allocation mechanism, strengthening the efficiency of judicial review, and refining the relevant regulatory provisions in the laws of various departments, a feasible legal regulation path is proposed, aiming to effectively curb algorithmic price discrimination and maintain a fair and orderly market environment through these measures.