电子商务赋能全国统一大市场建设的理论机制与实现路径研究

The Theoretical Mechanism and Implementation Path of E-Commerce Enabling the Construction of the National Unified Market

摘要: 我国正纵深推进以“五统一、一开放”为基本要求的全国统一大市场建设，通过系统研究电子商务在赋能全国统一大市场建设过程中的理论机制与实践路径，发现电子商务通过统一市场基础制度、完善基础设施、优化要素配置、创新监管执法和规范政府行为五个核心维度，有效推动了全国统一大市场建设进程。当前仍面临数字鸿沟与数字壁垒并存、基础设施协同不足、数字治理规则滞后等挑战。针对这些挑战，应通过技术路径建设数字流通基础设施，通过制度路径推动平台规则向国家标准升级，通过组织路径构建多元协同治理共同体，以系统性地推进全国统一大市场建设，为构建新发展格局提供有力支撑。

Abstract: China is deeply promoting the construction of the national unified market with the basic requirements of “Five Unifications and One Opening-up”. Through the systematic study of the theoretical mechanism and practical path of e-commerce in the process of enabling the construction of the national unified market, it is found that e-commerce has effectively promoted the construction of the national unified market through five core dimensions: unifying the basic market system, improving infrastructure, optimizing factor allocation, innovating supervision and law enforcement, and standardizing government behavior. At present, we still face challenges such as the coexistence of digital divide and digital barriers, insufficient infrastructure coordination, and lagging digital governance rules. In response to these challenges, we should build the digital circulation infrastructure through the technical path, promote the upgrading of platform rules to national standards through the institutional path, and build a diversified collaborative governance community through the organizational path, so as to systematically promote the construction of the national unified market and provide strong support for the construction of a new development pattern.