新质生产力背景下商科大学生数字素养提升研究

Research on Enhancing Digital Literacy among College Students in the Business Disciplines under the Context of New Quality Productive Forces

摘要: 提升商科大学生的数字素养是培养数字经济新质人才，推动数字经济高质量发展的重要举措。本研究结合商科专业特点，构建包含信息与数据、沟通与协作、数字内容创建、数字公民、学习能力与职业相关等六大素养维度的评价体系，通过对陕西省某应用型本科高校269名学生的问卷调查发现，其总体数字素养处于中等水平，其中数字公民素养表现最佳，数字内容创建与职业相关素养较弱。差异性分析表明，性别差异不显著，而年级差异明显，高年级学生数字素养显著提升。基于此，从课程体系、实践教学、师资建设与学习环境等方面提出数字素养提升路径，以期为商科专业数字化人才培养提供参考。

Abstract: Enhancing the digital literacy of business undergraduates is a crucial measure for cultivating new-quality talents in the digital economy and promoting high-quality development in this sector. This study, based on the characteristics of business disciplines, constructs an evaluation system encompassing six core dimensions of digital literacy: information and data, communication and collaboration, digital content creation, digital citizenship, learning ability, and career-related competencies. Through a questionnaire survey of 269 students at an applied undergraduate university in Shaanxi Province, it was found that their overall digital literacy is at a moderate level, with digital citizenship showing the strongest performance, while digital content creation and career-related competencies are relatively weak. A differential analysis reveals no significant gender disparities, but notable grade-level differences, as senior students demonstrate significantly improved digital literacy. Based on these findings, this study proposes pathways for enhancing digital literacy from perspectives such as curriculum design, practical teaching, faculty development, and learning environments, aiming to provide references for the digital talent cultivation in business disciplines.