网生纪录片中三峡文化记忆的影像建构

The Visual Construction of the Three Gorges Cultural Memory in Internet-Born Documentaries

摘要: 本文以三峡地区为例，基于“文化记忆”与“媒介即记忆”理论，探讨网生纪录片在数字语境下对三峡文化记忆的影像建构。研究发现，网生纪录片通过高效叙事、全景化视野、第一人称在场感，以及跨平台传播与观众共创，实现文化记忆的多维呈现与动态生成。其作品不仅延续历史与地域文化，还通过互动化、生活化叙事赋予文化记忆当代价值，为三峡文化的传承、创新与传播提供了新的影像表达路径。

Abstract: Taking the Three Gorges region as a case study, this paper—grounded in the theories of “cultural memory” and “media as memory”—examines how online-born documentaries construct and reconfigure the memory of the Three Gorges within the digital media environment. The study finds that such documentaries employ efficient narrative rhythms, panoramic perspectives, first-person immersion, and cross-platform dissemination combined with audience co-creation to achieve both multidimensional representation and dynamic generation of cultural memory. These works not only preserve historical traditions and regional culture but also, through interactive and life-oriented storytelling, endow cultural memory with contemporary relevance. In doing so, they provide innovative pathways for the transmission, renewal, and dissemination of the cultural heritage of the Three Gorges.