科学普及助力企业品牌建设路径初探——以农业企业为例

Study on the Paths of Science Popularization Facilitating Enterprise Brand Building—Taking Agricultural Enterprises as an Example

摘要: 在科技飞速发展与市场竞争加剧的背景下，企业品牌建设成为立足市场、实现长远发展的关键。科学普及作为连接企业科技成果与社会公众的桥梁，在提升品牌知名度、塑造品牌形象、增强品牌信任度等方面作用显著。本文结合农业国有企业的科普实践，探讨科普与企业品牌建设的关联，分析科普助力品牌建设的具体路径，指出面临的挑战并提出对策，为企业利用科普开展品牌建设提供参考。

Abstract: Against the backdrop of rapid technological advancement and intensifying market competition, brand building has emerged as a critical cornerstone for enterprises to gain a firm foothold in the market and secure long-term development. As a vital bridge linking enterprises’ scientific and technological achievements with the general public, science popularization plays a pivotal role in boosting brand awareness, forging a distinctive brand image, and strengthening brand credibility. Drawing on the science popularization practices of state-owned agricultural enterprises, this article explores the intrinsic connection between science popularization and corporate brand building, analyzes the specific pathways through which science popularization facilitates brand development, identifies the challenges encountered in this process, and puts forward targeted countermeasures. Ultimately, it aims to provide actionable references for enterprises seeking to leverage science popularization as a strategic tool for brand building.