黄平县“非遗 + 电商”发展策略研究

Research on the Development Strategy of “Intangible Cultural Heritage + E-Commerce” in Huangping County

摘要: 近年来，越来越多非遗产品通过电商平台进行销售，深受消费者欢迎，取得了不错的成效，既促进非物质文化遗产的保护与传承，又通过非遗产品销售带动当地经济发展。黄平县位于贵州省黔东南苗族侗族自治州，有黄平苗族泥哨、苗族银饰等许多非物质文化遗产。本文在黄平县“非遗 + 电商”发展现状的基础上，深入分析黄平县“非遗 + 电商”发展过程中存在的问题并提出建议，以期促进当地非遗电商的发展，并为其他地方非遗电商的发展提供参考。

Abstract: In recent years, an increasing number of intangible cultural heritage (ICH) products have been sold through e-commerce platforms, gaining popularity among consumers and achieving remarkable results. This not only promotes the protection and inheritance of ICH but also drives local economic development through the sales of ICH products. Huangping County, located in the Qiandongnan Miao and Dong Autonomous Prefecture in Guizhou Province, boasts numerous ICH such as Huangping Miao clay whistles and Miao silver ornaments. Based on the current development status of “ICH + e-commerce” in Huangping County, this article delves into the issues encountered during the development process and offers suggestions, aiming to boost the growth of local ICH e-commerce and serve as a reference for the development of ICH e-commerce in other regions.