数字时代银发经济与数字经济的融合机制研究

Research on the Integration Mechanism of the Silver Economy and the Digital Economy in the Digital Age

摘要: 随着大数据技术的日益发展，数字经济作为一种新经济形态诞生并与以老龄化为背景下的“银发经济”碰撞出新的经济活力。文章着眼于“数字经济”与“银发经济”发展的社会背景，首先从技术驱动、需求拉动、政策引导三个角度来阐述“银发经济”与“数字经济”融合的动因；其次从智慧养老、银发电商与数字消费、数字社交与情感陪伴等三个方面分析“银发经济”与“数字经济”融合发展的现状分析；最后从技术驱动机制、需求牵引机制、产业协同机制、政策保障机制等四个层面来论述如何构建“银发经济”与“数字经济”融合的机制，对“银发经济”与“数字经济”的融合发展提出一些建议，希望能够为“银发经济”与“数字经济”的稳步发展贡献一份力。

Abstract: With the increasing development of big data technology, the digital economy has emerged as a new economic form and has generated new economic vitality by converging with the “silver economy” against the backdrop of population aging. This paper focuses on the social context of the development of the “digital economy” and the “silver economy”. First, it elaborates on the drivers of the integration of the “silver economy” and the “digital economy” from three perspectives: technology-driven forces, demand-pull factors, and policy guidance. Next, it analyzes the current state of the integrated development of the “silver economy” and the “digital economy” in three areas: smart elderly care, silver-haired e-commerce and digital consumption, and digital socialization and emotional companionship. Finally, it discusses how to build a mechanism for the integration of the “silver economy” and the “digital economy” across four dimensions: technology-driven mechanisms, demand-pull mechanisms, industrial coordination mechanisms, and policy support mechanisms. The paper proposes recommendations for the integrated development of the “silver economy” and the “digital economy”, aiming to contribute to the steady growth of both sectors.