数字经济时代跨境电商高质量人才供给体系的构建研究

Research on the Construction of a High-Quality Talent Supply System for Cross-Border E-Commerce in the Digital Economy Era

摘要: 数字经济时代，跨境电商已成为推动我国外贸高质量发展，构建双循环新发展格局的关键力量。然而，行业在数字素养、跨文化交际能力与跨境电商运营技能等方面的高素质人才缺口日益凸显，传统人才供给模式难以适应数字化转型下的市场需求。基于跨境电商对人才能力的实际要求，从人才供给端、企业需求端与政策环境端三重维度，系统剖析了当前人才供给与行业需求之间存在的结构性矛盾。进而提出应从对接产业需求优化人才供给、深化产教融合强化人才储备、完善政策协同与评估机制等方面，构建高效协同的跨境电商高质量人才供给体系，为行业持续健康发展提供坚实人才支撑，增强我国跨境电商的国际竞争力。

Abstract: During the digital economy era, cross-border e-commerce has emerged as a critical force driving the high-quality development of China’s foreign trade and facilitating the establishment of a new dual-circulation development paradigm. However, the industry is facing a growing shortage of high-quality talent equipped with digital literacy, cross-cultural communication skills, and operational expertise in cross-border e-commerce. Traditional talent supply models struggle to meet market demands under rapid digital transformation. Based on the actual competency requirements of cross-border e-commerce, this study systematically analyzes the structural mismatch between current talent supply and industry demands from three dimensions: the talent supply side, the enterprise demand side, and the policy environment. Consequently, it proposes the construction of an efficient and collaborative high-quality talent supply system for cross-border e-commerce. Key recommendations include aligning talent supply with industry needs, deepening industry-education integration to enhance talent reserves, and improving policy coordination and evaluation mechanisms. This framework aims to provide robust talent support for the sustainable and healthy development of the industry and strengthen the international competitiveness of China’s cross-border e-commerce sector.