数字经济驱动下国内电商经济的转型路径与增长潜力研究

Research on the Transformation Path and Growth Potential of Domestic E-Commerce Economy Driven by the Digital Economy

摘要: 在数字经济快速发展的背景下，国内电商经济已成为推动国家经济增长的重要引擎。技术创新、商业模式创新和供应链数字化转型共同推动了运营的高效化，提升了用户的消费体验，新的数字技术正成为电商经济的转型路径。市场潜力的挖掘、跨境电商的兴起与新消费群体的形成促使个性化以及品质化服务加速形成，增强了电子商务经济的竞争力，国内电商经济的增长潜力正越来越得以彰显。未来，随着数字技术的深度融合，电商将实现更精准、智能和可持续的发展，为经济高质量发展提供强劲动能。

Abstract: Against the backdrop of the rapid development of the digital economy, the domestic e-commerce economy has become a crucial engine driving national economic growth. Technological innovation, business model innovation, and supply chain digital transformation have collectively enhanced operational efficiency and improved the consumer experience, with new digital technologies serving as key pathways for the transformation of the e-commerce economy. The exploration of market potential, the rise of cross-border e-commerce, and the emergence of new consumer groups have accelerated the development of personalized and quality-driven services, strengthening the competitiveness of the e-commerce economy. The growth potential of domestic e-commerce is increasingly evident. In the future, with the deep integration of digital technologies, e-commerce will achieve more precise, intelligent, and sustainable development, providing strong momentum for high-quality economic growth.