电商平台对知识产权侵权治理的机制研究

Research on the Mechanism of Intellectual Property Infringement Governance in E-Commerce Platforms

摘要: 随着数字经济的深度发展，电商平台已成为知识产权侵权的高发场域，其治理机制的有效性直接关涉创新保护、市场秩序与平台责任界定等多重法律与经济议题。当前实践表明，传统的“通知–删除”规则面临恶意投诉、审查标准模糊与治理效率低下等结构性困境，而平台自治与公共监管之间的协同机制尚未成熟。基于此问题，要立足于法学、管理学与信息技术交叉视角，突破既有研究中单向度分析框架，通过构建“规则–技术–协同”三维治理模型，系统阐释平台在事前预防、事中处置与事后救济全流程中的功能定位与责任边界。不仅要厘清电商平台知识产权治理的理论基础与制度逻辑，更要致力于构建多元共治、技术驱动、效率与公平兼顾的现代化治理体系。

Abstract: With the in-depth development of the digital economy, e-commerce platforms have become high-risk areas for intellectual property infringement. The effectiveness of their governance mechanisms directly relates to multiple legal and economic issues such as innovation protection, market order, and the definition of platform responsibilities. Current practices show that the traditional “notice-and-takedown” rule faces structural challenges such as malicious complaints, ambiguous review standards, and low governance efficiency. Moreover, the collaborative mechanism between platform self-governance and public supervision is still immature. In light of this problem, it is necessary to adopt an interdisciplinary perspective that combines law, management, and information technology, break away from the one-dimensional analytical framework in existing research, and construct a three-dimensional governance model of “rules-technology-coordination” to systematically explain the functional positioning and responsibility boundaries of platforms in the entire process of pre-emptive prevention, mid-process handling, and post-process relief. It is not only necessary to clarify the theoretical basis and institutional logic of intellectual property governance on e-commerce platforms, but also to strive to build a modern governance system that is multi-party co-governed, technology-driven, and balances efficiency and fairness.