平台经济生态中AIGC著作权归属的规则构建

Constructing Rules for the Allocation of AIGC Copyright within the Platform Economy Ecosystem

摘要: 平台经济与人工智能生成内容(AIGC)深度融合后，传统著作权理论对AIGC的解释力明显下降，用户与平台、技术开发者等主体间也存在利益冲突可能。基于对AIGC可版权性的认定，以实质贡献为核心，构建分层确权框架，明确多元主体的权利归属，形成更加适应我国平台经济生态的中国规制，且更能凸显对人工智能生成内容的合理利用价值。并进一步拓展著作权主体范围的理论认知，为司法实践提供权利认定的新思路，促进著作权制度在平台经济时代的创新性发展。

Abstract: The deep integration of the platform economy and Artificial Intelligence-Generated Content (AIGC) has significantly diminished the explanatory power of traditional copyright theory. This evolution also gives rise to potential conflicts of interest among users, platforms, and technology developers. Building on the recognition of AIGC’s copyrightability, this study proposes a layered framework for rights allocation centered on the “substantive contribution” standard. Such a framework clarifies the distribution of rights among multiple stakeholders. It facilitates the development of a regulatory approach tailored to China’s platform economy ecosystem, while also highlighting the value of reasonable use of AI-generated content. Moreover, it expands the theoretical understanding of copyright subjecthood, provides new perspectives for judicial determination of rights, and promotes the innovative development of copyright law in the era of the platform economy.