数字鸿沟背景下老年群体使用电商平台的困境与对策探析

Exploring Challenges and Countermeasures for Elderly Groups Using E-Commerce Platforms against the Backdrop of the Digital Divide

摘要: 随着数字技术的飞速发展和电子商务的全面普及，数字鸿沟问题日益凸显，其中老年群体成为数字时代下的“弱势群体”。本文旨在探讨数字鸿沟背景下，老年人在使用电商平台过程中面临的多维困境，包括接入鸿沟、使用鸿沟与知识鸿沟，并从技术、平台、家庭、社会及政策等多个层面，系统性地提出弥合鸿沟、助力老年人跨越数字壁垒的对策与建议，以促进数字时代的包容性发展和老年生活质量的提升。

Abstract: With the rapid advancement of digital technology and the widespread adoption of e-commerce, the issue of the digital divide has become increasingly prominent, with the elderly emerging as a “vulnerable group” in the digital age. This paper aims to explore the multidimensional challenges faced by older adults when using e-commerce platforms within the context of the digital divide, encompassing access gaps, usage gaps, and knowledge gaps. It systematically proposes countermeasures and recommendations to bridge these divides and assist older adults in overcoming digital barriers across multiple levels—technological, platform-based, familial, societal, and policy-driven—thereby promoting inclusive development in the digital age and enhancing the quality of life for older adults.