网络新媒体环境下跨文化表情符号研究——以通用感情类表情符号为例

Research on Cross-Cultural Emoticons in the Digital New Media Environment—A Case Study of Universal Emotional Emoticons

摘要: 随着互联网与新媒体的快速发展，表情符号已成为跨文化网络交流中不可或缺的非语言符号。本研究以通用情感类表情符号为例，聚焦跨文化交际中表情符号为何会出现误解误读这一核心问题，以符号学理论为研究框架，探讨其在新媒体环境下的跨文化使用差异。研究发现，同一表情符号在不同文化背景下存在显著的理解差异，这种差异对跨文化交流效能产生直接影响。本文据此提出促进跨文化理解的策略建议，以降低交流误解，提升跨文化沟通效能。

Abstract: With the rapid development of the Internet and new media, emoticons have become indispensable non-verbal symbols in cross-cultural online communication. Taking universal affective emoticons as an example, this study focuses on the core issue of why misunderstandings and misinterpretations arise in cross-cultural communication. Employing semiotic theory as the research framework, it explores the cross-cultural usage disparities of emoticons in new media environments. The findings reveal that the same emoticon can be interpreted significantly differently across cultural contexts, and these differences directly impact the effectiveness of cross-cultural communication. Based on the results, this paper proposes strategic recommendations to enhance cross-cultural understanding, reduce communicative misunderstandings, and improve the efficacy of cross-cultural interactions.