电子商务背景下子女赡养行为的变迁与特征研究

The Evolution and Traits of Filial Piety: A Study of Children’s Support Behaviors under the E-Commerce Context

摘要: 随着我国电子商务向多元领域持续渗透与人口老龄化进程加速，传统“子女在侧、朝夕奉养”的家庭赡养模式因异地居住、时间冲突等现实因素面临挑战，电子商务逐渐成为子女履行赡养义务的重要途径。本文旨在探讨电子商务背景下子女赡养行为的变迁路径与典型特征，以弥补现有研究中关于“电商驱动赡养模式系统性转型”的讨论不足。通过文献梳理与典型现象分析，结合“孝心消费”“线上问诊”“云陪伴”等现实案例，研究发现电子商务从经济支持、情感慰藉和生活照料三个维度重构了赡养行为的实践机制，推动其由传统线下单一模式向线上线下融合的多元化模式转变，呈现出数字化、精准化等的新特征。然而，这种数字化的赡养模式也伴随着数字鸿沟、隐私伦理及情感稀释等新的社会挑战。本研究不仅为代际交换理论与孝道文化研究提供了数字时代的新视角，也可为异地子女优化赡养策略、电商平台设计适老产品与服务、以及社会构建多层次养老支持体系提供实践参考，从而应对“老龄化”与“数字化”双重挑战下的家庭养老压力。

Abstract: As e-commerce continues to expand into diverse sectors in China alongside the accelerating process of population aging, the traditional family support model of “children being present and providing daily care” is facing challenges due to practical factors such as geographical separation and time constraints. Consequently, e-commerce has gradually become a significant channel for children to fulfill their filial obligations. This paper aims to explore the evolutionary pathways and distinctive characteristics of children’s support behaviors within the context of e-commerce, addressing the insufficient discussion in existing research on the “systematic transformation of support models driven by e-commerce”. Through literature review and analysis of representative phenomena—including real-world cases such as “filial piety consumption”, “online medical consultations,” and “cloud companionship” —this study finds that e-commerce reconstructs the practical mechanisms of support behaviors across three dimensions: financial support, emotional comfort, and daily care. This shift transforms the traditional single offline model into a diversified, online-offline integrated model, characterized by digitalization and precision. However, this digital support model also introduces new social challenges, such as the digital divide, privacy and ethical dilemmas, and the potential dilution of emotional connection. This research not only offers a new digital-era perspective for studies on intergenerational exchange theory and filial piety culture but also provides practical references for children living apart from their parents to optimize support strategies, for e-commerce platforms to design elderly-friendly products and services, and for society to build a multi-level elderly support system, thereby addressing family elderly care pressures under the dual challenges of “aging” and “digitalization”.