反垄断法视角下消费者数据隐私保护

Consumer Data Privacy Protection from the Perspective of Antitrust Law

摘要: 数字经济时代，数据作为关键生产要素的价值日益凸显，而消费者数据隐私权益的保护已成为关乎市场竞争秩序、消费者福祉乃至社会公共利益的核心议题。数据的积累和滥用能够导致、巩固和滥用市场支配地位；而市场竞争的缺失，又必然会导致隐私保护水平的下降和消费者选择的减少，因此消费者的数据隐私需要得到反垄断法的保护。完善消费者数据隐私侵害配套机制、提高消费者数据隐私保护技术，为反垄断法保护消费者数据隐私提供了法律和技术保障。

Abstract: In the era of the digital economy, the value of data as a key factor of production is increasingly prominent, and the protection of consumer data privacy rights has become a core issue concerning market competition order, consumer welfare, and even public social interests. The accumulation and abuse of data can lead to, entrench, and abuse market dominance; conversely, the lack of market competition inevitably leads to a decline in privacy protection levels and a reduction in consumer choice. Therefore, consumer data privacy requires protection under antitrust law. Improving supporting mechanisms against consumer data privacy infringement and enhancing technical measures for consumer data privacy protection provide legal and technical safeguards for protecting consumer data privacy through antitrust law.