基于CiteSpace的盲盒研究可视化分析

Visual Analysis of Blind Boxes Research Based on CiteSpace

摘要: 本文基于中国知网2019~2025年间收录的关于盲盒的期刊文献，运用CiteSpace可视化文献分析工具，从发文数量、关键词共现、关键词聚类、时间线分析及关键词突现方面，对文献数据进行了可视化的分析。分析结果表明：盲盒研究发文量呈现“起步–发展–平稳”三阶段特征；关键词共现、聚类及时间线分析显示研究热点聚焦四大方向，包括盲盒基础概念与文化延伸、产业实践与企业案例、文化创意与设计创新、消费行为与营销；关键词突现分析表明2019年后盲盒研究逐步向多领域融合方向推进，研究愈发重视盲盒在文化内涵挖掘与商业价值拓展上的结合，且逐步关联考古文化传播、低碳环保、乡村振兴等社会议题，研究维度不断拓宽。

Abstract: Based on the journal literature on blind boxes included in China National Knowledge Infrastructure (CNKI) from 2019 to 2025, this study employs the CiteSpace visual literature analysis tool to conduct a visual analysis of the literature data from the perspectives of publication quantity, keyword co-occurrence, keyword clustering, timeline analysis, and keyword burst detection. The analysis results show that the number of publications on blind boxes research presents three stages: “initial stage-development stage-stable stage”; keyword co-occurrence, clustering, and timeline analysis reveal that the research focus on four major directions, including the basic concepts and cultural extension of blind boxes, industrial practice and enterprise cases, cultural creativity and design innovation, and consumer behavior and marketing; keyword burst analysis indicates that since 2019, blind boxes research has gradually advanced towards multi-field integration, with increasing emphasis on the combination of blind boxes in cultural connotation exploration and commercial value expansion. Additionally, it has gradually connected with social issues such as archaeological culture dissemination, low-carbon environmental protection, and rural revitalization, and the research dimensions have been continuously expanded.