人工智能驱动电商领域发展的作用机制、场景运用及面临的风险

The Role Mechanism, Scenario Applications, and Associated Risks of Artificial Intelligence in Driving the Development of E-Commerce

摘要: 随着人工智能技术的快速发展，其在电商领域的应用日益深入，显著推动了行业的智能化转型。本文系统分析了人工智能驱动电商发展的核心作用机制，包括高效数据采集与分析、自然语言处理、计算机视觉、虚拟现实与知识图谱等关键技术的应用。进一步探讨了人工智能在电商数据分析、个性化推荐、智能客服、虚拟直播和供应链管理等场景中的创新实践。同时，本文结合相关案例与数据，指出其在数据安全、算法偏见、系统脆弱性、虚假信息与责任认定等方面面临的潜在风险，并提出更具针对性与操作性的治理路径与伦理建议，以促进人工智能在电商领域的健康、可持续发展。

Abstract: With the rapid advancement of artificial intelligence (AI) technology, its application in the e-commerce sector has become increasingly extensive, significantly promoting the intelligent transformation of the industry. This paper systematically analyzes the core mechanisms through which AI drives the development of e-commerce, including the application of key technologies such as efficient data collection and analysis, natural language processing, computer vision, virtual reality, and knowledge graphs. Furthermore, it explores innovative practices of AI in various e-commerce scenarios, including data analysis, personalized recommendations, intelligent customer service, virtual live streaming, and supply chain management. Meanwhile, drawing on relevant cases and data, this paper identifies potential risks in data security, algorithmic bias, system vulnerability, disinformation, and accountability attribution. It further proposes more targeted and actionable governance approaches and ethical recommendations to promote the healthy and sustainable development of artificial intelligence in the e-commerce sector.